Website for pest control, so people can write instead of ring
Nobody enjoys making this call. They have been looking at something behind the cooker for two days, they have not mentioned it to the neighbours, and picking up the phone means saying it out loud to a stranger who answers.
The site runs on your own domain, with SSL, hosting and nightly backups in every plan. From €49 to €199 a month, excluding VAT.
Three moments in a week of call-outs
Same trade, three completely different people, and not one of them wants a conversation before they want an answer.
Twenty past eleven at night, kitchen light on
Something ran across the floor and now nobody in that house is going back to bed. It is too late to ring anyone, and at nine in the morning it will still be too embarrassing.
What that person does instead is search, read, and look for a way to arrange a visit without describing it to a receptionist. If the only thing on your site is a number and opening hours, they carry on searching.
Ten past nine, the fourth call of the same shape
Small, brown, in the loft, heard at night. You ask the same six questions you asked at half eight and again at twenty to nine, and you will ask them once more before eleven, because the answers are the only way to know what it is and how long it takes.
Not one of those six questions needs you personally. They need asking, and they need asking before somebody books anything.
Two in the afternoon, a letting agent with forty flats
This is a different business altogether. They are not embarrassed, they are not in a hurry, and what they want to know is what a preventive contract covers, how often you attend, and what happens when a tenant reports something on a Sunday.
None of that is on a page written for the person with the kitchen light on, so you explain the same contract to every agent in town, one call at a time.
Four things that let people deal with you in writing
For a trade where half the work is reassurance, given before anybody has seen the van.
An enquiry form instead of a conversation
A free text box and a send button. Somebody can write down what they saw, where, and when, at half eleven at night, without having to say any of it out loud, and it reaches you as something you can read before you reply.
For a lot of people that is the difference between getting in touch and putting it off for another week.
The identification questions, answered once
Small and brown in the loft, sawdust under a beam, a nest in the eaves in July. The FAQ section is where those answers go, written in your words and grouped so the person reading can find their own situation.
Every answer you put there is a call you do not have to take, and a caller who arrives already knowing roughly what will happen.
An assistant that answers from your own pages
It reads what is on your site and nothing else, so what it says about wasps, mice, bed bugs and contracts is what you have already written. Somebody can ask it at midnight, in their own words, rather than working out which heading matches their problem.
Where it does not know, the enquiry form is the next thing on the page.
Emergencies and contracts as separate lists
A wasp nest is a fixed price. A rodent treatment is a from-price, because it depends on the building. A preventive contract for a landlord is priced per year and reads nothing like either of them.
The service module carries fixed prices, from-prices, hourly rates and quoted work side by side, and categories keep the domestic list and the commercial list apart so neither has to sound like the other.
How the service list can be set out
Names and prices are yours. The point is that a one-off call-out and a yearly contract are not forced into the same format.
Two categories, domestic and commercial, keep the emergency call-out and the yearly contract on separate pages with prices of their own.
What pest controllers want to know first
A great many of them prefer it. This is a subject people put off talking about, and a form somebody fills in at midnight wins you the job that a phone number alone would have lost by morning.
It answers from the content on your site and from nothing outside it. If a subject is not written up anywhere on your pages, it says so and points at the enquiry form rather than inventing something.
Services sit in categories with their own prices and their own pages, so a preventive contract covering forty flats is described where agents will look for it and never mixed in with a wasp nest in a loft.
No. An inspection can carry a fixed price while treatments are listed as from-prices or quoted, which is simply honest about the fact that a terrace and a farmhouse are not the same afternoon.
Yes. The old site is imported and what is worth keeping is kept, then the builder writes the pages that are missing from a description of the work you do. Editing after that means clicking a pencil on the page.
The plans are €49, €99, €149 and €199 a month plus VAT. The site runs on your own domain, with SSL, hosting, nightly backups and support in all four.
More trades
- Cleaning companiesRecurring visits the customer moves themselves.
- End of tenancy cleaningFixed price per property size, on a date you can see.
- Office cleaningQuoted per square metre and frequency.
- Window cleanersA fixed interval that repeats without a call.
- Removal companiesEnquiries that arrive with size, floor and lift.
- Garages and MOT centresBooking per ramp and mechanic, with reminders.
- All trades
Let them write to you instead
Say in a few sentences what you treat and where you work, or point at the site you have now. The builder produces a first version with the enquiry form, the FAQ and the service list ready for you to edit on the page.
The site runs on your own domain, with SSL, hosting and nightly backups in every plan. From €49 to €199 a month, excluding VAT.