What it does not mean is a thin site. A chiropodist with clear treatment prices, honest opening hours and a working booking has a simple site. A chiropodist with three sentences and a phone number has an incomplete one.
Simple for the visitor: find, understand, book
Most visitors arrive with one question. Do you do this, when, and how much. If the answer takes three clicks and a scroll through a slideshow, they leave and ask someone else the same question.
So the pages are built around answers. Services with prices, opening hours that are current, a contact route that works, and a booking that is always the next thing on the page rather than something hidden behind a menu.
Simple for you: click the pencil, change the words
Every piece of text on your site has a pencil next to it. Click it, type, save. There is no editor to learn, no page templates to wrestle with and no separate admin site to sign in to before you can fix a typo.
A gardener who raises the price of a hedge cut does it on a phone, standing by the van, in the time it takes the kettle to boil. That is the test we hold the editing to.
Simple does not mean thin
Behind the plain surface the site still does the unglamorous work: it is fast, it reads properly on a phone, images are optimised automatically and a privacy policy is generated and kept in step with what the site actually collects.
You also get an FAQ, a blog if you want one, reviews, a newsletter sign-up and staff accounts with two-factor sign-in. None of that is visible as complexity. It is simply there when you need it.
Simple to run, because we run it
The simplest part is the part you never see. Managed hosting is included in every plan: servers, monitoring and updates are ours, and there is nothing for you to install or keep current.
The HTTPS certificate is issued and renewed automatically. Backups are taken every night and the restore is tested every night, so a copy that cannot be read back gets caught by us rather than discovered by you. No plugins go stale because there are no plugins.
When simple is not enough
If you run five therapists across two rooms and need to know who is free on Thursday, a simple page will not carry it. That is a rota problem, and it lives in Pro, €199 a month, with resources for staff, rooms and equipment and drag-and-drop scheduling.
If you want customers to pick a service, a day and a time themselves, that starts at Plus, €149 a month. Below that, a booking request form is the honest answer, and for a lot of one-person trades it is genuinely all that is needed.