Website for creative agencies, with a meeting asked for from the work
The job that just came in came from somebody seeing something you made for somebody else, which means the whole of your sales process is four case studies and one conversation. The conversation is the part that keeps slipping, because it starts with a wish and gets to the budget somewhere around the third week.
The site runs on your own domain, with SSL, hosting and nightly backups in every plan. From €49 to €199 a month, excluding VAT.
Three things that slow a project down before it starts
All of them happen between the moment somebody likes the work and the moment anybody says a number out loud.
A wish, and no number
The enquiry describes a rebrand, a new site, a launch in the spring and a feeling that the current thing looks tired. It does not describe what has been set aside to pay for any of it.
So you write a proposal for the version you would be proud of, and find out three weeks later that they had a quarter of that in mind, and both sides have spent the time for nothing.
Every project is its own quote
Two identity jobs in the same month, and one of them needs packaging and the other needs a tone of voice guide and twelve social templates. Nothing carries over except the header.
Each one is rebuilt from scratch in a document, usually on a Sunday, and by the time it goes out you have written the phase descriptions from memory again and given away a discovery stage without meaning to.
The work that sells is in a deck
The three projects that would win the job outright are in a presentation file that gets attached to emails, which means nobody ever sees them until after they have already decided whether to email you.
Meanwhile the site has a page called Work with six logos on it and no story attached to any of them, and the visitor who arrived at eleven at night leaves with nothing to look at.
Four things that move the money conversation forward
The point of all of them is the same: get from liking the work to agreeing the scope without three weeks in the middle.
A meeting asked for from the case study itself
The form sits at the bottom of each piece of work, not on a separate contact page two clicks away, and it asks for the deadline and the budget band alongside the description.
A budget band is a much easier thing to tick than a figure is to type, and once it has been ticked the first call is about whether the work fits the money rather than about discovering that it does not.
Scope written as lines, not as prose
Discovery, routes, artwork, artwork changes, handover: each one a line with its own cost, and the ones you are not doing left plainly off. The client opens the quote on its own page and approves it there, with the date against their name.
A deposit at approval runs through your own Stripe account, and the same lines are what you point at in month two when a fourth round of changes is suggested.
Which piece of work people actually read
Visitor statistics without a cookie banner in front of them, which means you see what happened without asking every visitor for permission first.
What it tells you is dull and useful: the packaging project gets read all the way through and the annual report project does not, so the packaging project should be at the top of the page and in the next three emails you send.
Everyone who ever asked, in one list
The marketing manager who enquired about a rebrand last autumn and then got a new budget in April is in the register with what she asked for and the band she ticked.
That is a list you can actually work through in an hour, rather than trying to remember the name of a company you last emailed eight months ago from a phone at a train station.
What the list of work can look like
You name these and price them. What the structure gives you is a way of saying which things are quoted and which things have a rate, without writing it out again in every proposal.
A from price on the quoted work is worth considering. It puts the smallest sensible number on the page, which is the number that stops the enquiries you would have turned down anyway.
What agencies want to know before they move
No. Quoted is a pricing type in its own right and it appears on the line as such. Many studios put a from price on one or two entries and leave the rest quoted, which sets an expectation without committing you to anything.
Yes. Each project is a page you lay out with images, text and the enquiry form at the end. You edit them by clicking the pencil icons on the page rather than opening anything separate.
You do, or the editor drafts it and you rewrite it. Either way nothing is published until you have read it, and a page written by the editor can be taken apart line by line afterwards without starting again.
No, which is the reason we built them the way we did. You get visitor numbers and which pages were read, and nobody arriving at your work has to dismiss a panel before they can see it.
It can be imported rather than replaced, so the projects and the text come across. From there you keep what works, and the parts that were never finished get filled in instead of rebuilt.
They run from €49 to €199 a month plus VAT. Every plan carries your own domain, SSL, hosting, nightly backups and support in English, with SMS reminders available as a prepaid add-on.
More trades
- PhotographersPackages booked outright, weddings quoted.
- AccountantsEnquiries that arrive with the numbers you need.
- Law firmsAn advisory meeting with a stated price.
- IT consultantsThe first meeting booked, the agreement following the quote.
- Landscapers and gardenersSite visits in spring, maintenance all year.
- Tree surgeonsPhotos and details in the form before the drive.
- All trades
Put the work where it can be seen
Describe the studio and the kind of projects you take on, or point at the site you have now. The builder lays out a first version with your case studies, a quoted service list and an enquiry form under each project. Everything after that is yours to rewrite.
The site runs on your own domain, with SSL, hosting and nightly backups in every plan. From €49 to €199 a month, excluding VAT.